Gian Maria goes to Geneve for BULGARI
Just came back to Milan from a wonderful travel to Geneve, where I was invited by Bulgari
for the press presentation of their new luxury watches.
Bulgari presents a 2016 preview of new watch models entirely in tune with its creative universe. The Rome-based jeweller innovates constantly by associating its mastery of precious materials with Swiss watchmaking precision. The new spectacularly flamboyant Serpenti Incantati watch once again highlights the iconic serpent theme in an astonishing way. Bulgari has long since tamed this symbolic and fascinating creature. Incantati means “enchanting” in Italian and Bulgari charms the snake in a whole new way through this spellbinding horological interpretation of Haute Joaillerie. It is also accompanied by an all-new precious dial for the Serpenti line, along with new versions on the Tubogas bracelet. 2016 also sees the introduction of additional new ladies’ watch references, starting with the Diva watch that makes a perfect match with the Haute Joaillerie and jewellery lines bearing the same name. Its sleek, elegant design conceals an unprecedented technical feat in the articulation between the watch and its bracelet. The shaped fan motif – inspired by ancient Rome and on which the jewellery collection has built its success – now adorns the 30 mm dial of two new precious versions. Bulgari once again successfully blends Swiss watchmaking and Italian jewellery in a ‘grand evening dress’ model, also available in a second version with an acetate dial. The fan securing the wristband is its unmistakable signature.
In addition, Bulgari treats active women to a very appealing new model with the Piccola Lucea. This new version of its successful Lucea watch has been redesigned in a daintier diameter. It thus meets the growing demand for smaller ladies’ watches, making it a model designed for daily wear but which can also be worn as a piece of jewellery in the evening, like all Bulgari creations.
Bulgari naturally does not neglect men and is exploring new watchmaking territories. The Octo watch thus appears this year in a highly contemporary black-clad version. This approach further accentuates its power and its singularity, forcefully affirming the personality of this watch featuring a unique and remarkable design.
These new models naturally chime with the Italian culture pervading the brand, an identity continually reinforced by the array of exceptional Haute Horlogerie and Haute Joaillerie skills perfectly mastered by Bulgari for more than 130 years. Inventiveness and boldness thus join forces in shaping a refined vision of watchmaking.
Thanks to Bulgari for giving me again the unique chance to join one of your exclusive events and to gladly travel with you. 😀⌚️